Stardate 20011119.1354 (On Screen): Know how sometimes in magazines you see several ads on several successive pages which are all related? Or how over the course of one TV show you'll see a sequence of ads for one product? (Or a continuing series of ads over a period of weeks?) That's the new plan for online advertising, and I suspect it's just as doomed as all the others. The idea is that when you visit some web site, then when you hit a series of pages there, they will serve you a sequence of banner ads which all relate to each other as part of a single advertising campaign. They
still don't get it; they're
still trying to treat the medium like an electronic version of something else. If they're looking for some other model to try to adapt to the web, how about
Burma Shave?
(discuss)I grew up in Portland OR, and my grandparents lived in Salem. In the 1960's before I-5 was built, we used to drive down to visit them on US 99E. At one point on the way about 10 miles north of Salem there was a sequence of those signs. It was one of the landmarks we kids always used to look for on the way. Are we there yet? Oh -- there's the Burma Shave signs; we're getting close. And then we kids would all read them out loud in unison as they went by. Darned if I can remember what they said, though. (1962 was a long time ago.)
