Stardate 20010910.1230 (On Screen): Aspen, Colorado, is a city built on tourism. Aspen is in trouble as the economic downturn disproportionately affects tourism. Aspen has decided to advertise to try to change its image as being a place for "rich, old farts", so they're going to run a series of ads to try to make it seem like the ultimate pick-up place. (In other words, they're turning to that old standard: sex.)
The idea is to try to attract Gen-Xers and Gen-Yers to come there instead of all us Boomers who too are busy dying of old age. But look at where they're going to run their ads: magazines like Bon Appetit, This Old House, and Metropolitan Home. Internet sites like Bloomberg.net; and radio sponsorship of NPR. Methinks someone has their head-wedged. I don't suppose they would have considered advertising on MTV, would they? Or maybe give Evan some money by advertising on Blogger? (He can use the help.) How many 23-year-olds read Metropolitan Home?(discussion in progress)
